The use of the term “social media” has risen steadily since July 2006 according to Google Trends. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques predominating over the Internet. Social networking is the grouping of individuals into specific groups and involves connecting and sharing information with other like-minded people via the Web.
Social networking has encouraged new ways to communicate and share information. Social media bookmarking refers to the practice of saving and categorizing a particular site and sharing it with others via social bookmarking communities.
According to a recent Nielsen Online study 66.8% of Internet users across the globe are members of an online social media community.
Our Social Media Services include:
At Web Royalty, our sincere desire is to develop the best social media methods to achieve your business goals. Moving your Ideas from Concept to Opportunity! Internet social media can take many different forms, including web forums, blogs, wikis, podcasts, pictures, video, reviews, ratings and bookmarking. Examples of Internet social media applications include:
More Than One-Third of Employers Use Social Media to Promote Their Organizations per a recent CareerBuilder Survey
— One-quarter of companies leverage social media to recruit and research potential employees
— Twenty-nine percent of companies with 500 or fewer employees utilize social media
— More than half of leisure and hospitality organizations use social media
Most companies understand the significant reach and importance of using social media to promote and build growth for their organizations. A recent CareerBuilder survey reports that 35 percent of employers use social media to promote their company. One-quarter (25 percent) of these employers said that they are using social media to connect with clients and find new business, while others are using it to recruit and research potential employees (21 percent), or strengthen their employment brands (13 percent).
Businesses of all sizes and industries report using social media to promote their companies. Twenty-nine percent of organizations with 500 or fewer employees said they do so, followed by 38 percent of companies with 501 to 1,000 employees and 44 percent of companies with more than 1,000 workers. Comparing industries, leisure and hospitality topped those surveyed with 57 percent saying the use social media to promote their business, followed by IT, (48 percent), retail (43 percent) and sales (41 percent).
“As communication via social media becomes increasingly pervasive, organizations are harnessing these sites to help achieve a variety of business goals,” said Jason Ferrara, vice president of corporate marketing for CareerBuilder. “Social media allows organizations to communicate in ways that didn’t exist ten years ago, promoting their services and brands while also supplementing their recruitment strategy.”
Workers report that they are turning to social media sites for more than connecting with friends. They’re also using social media to research companies and jobs. Workers who come across company pages on social media sites shared what they would most like to see, including:
Web Royalty’s Social Media Services include:
Located in Orange County, Southern California we provide Social Media Management to clients throughout the United States and World.