Studies show that content marketing costs 62 percent less than outbound marketing, while generating more than three times as many leads. Additionally, 8 out of 10 decision-makers prefer to learn about a company through articles rather than an advertisement. If you’re looking to build an authority in your niche circles to grow your sales and revenue, you need to invest in content marketing.
1. Understand your audience.
While this might seem like a no-brainer, many marketers and bloggers assume they know their audience. They don’t see a need to craft a document explaining user personas to get a better understanding of their audience. When you can’t picture your ideal audience in terms of demographics (age, gender, location, job role, etc.), you often end up creating random content on your blog and other marketing channels without a purpose.
2. Create an editorial calendar.
Having an editorial calendar for your blog and your marketing channels is the best way to streamline your content efforts. If you are on WordPress, you may use the editorial calendar plugin, or you can simply use Google Calendar, Trello or a number of other calendars.
3. Repurpose your content.
You don’t always have to publish new content to reach a new audience. Instead, you can repurpose your existing content with a fresh spin on other platforms, such as social networks and other marketing institutes.
4. Measure your goals.
Want to know if your investment in content marketing is paying off? Then you need to measure your content marketing’s return on investment (ROI).